GRUPPO EUROMOBIL | Fuorisalone 2017 | White in the city

Gruppo Euromobil was not only present at Salone Internazionale del Mobile 2017 with an exhibition booth, but also at the Fuorisalone with two important events within the project White in the city, starring the kitchens by Euromobil and the Désirée sofas:

“La chambre blanche” in the Sala della Passione of Pinacoteca di Brera. Together with Studio Marco Piva and Marie Claire Maison we have created a highly scenographic exhibition space, developed around the theme of the connection between luxury and the colour white and its endless variations. The finest furnishings were showcased here in a surprising and spectacular way, together with tapestry, lighting, upholstery, jewels, clothes and accessories.

The event, promoted by Oikos, was the protagonist at Milan Design Week 2017 and it was showcase the colour white in its endless chromatic and symbolic variations, combining art, architecture, design, fashion, food and social network, in prestigious locations in Milan. In the loggia surrounding the Pinacoteca’s courtyard you found seven installations designed by the most influential international starchitects.

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