GRUPPO EUROMOBIL | A new concept to offer the contract market
Gruppo Euromobil has been chosen as the exclusive furniture manufacturing brand of Brera Contract, the innovative showroom opened by the homonymous design company based in Foro Buonaparte 57, in the old town centre of Milan. A space for the contract market, dedicated to developers and builders, which focuses on the extreme customisation of homes, in contrast with the normal logic behind contract specifications.
“Brera Contract’s strength – as narrated by art director Roberto Regondi – is to combine projects with an interior design philosophy that covers many tastes, atmospheres and languages the end user can relate to, offering an array of inspiring moodboards that work on mixing and matching materials, colours and finishes.
The result is a “total home” project for new interior design projects, or for renewing the look of pre-defined spaces, customised in harmony with the client and context, for the residential, commercial and tertiary sectors.”
240 square metres arranged on three floors, in a historical 19th century building, bring together interior design, materials, finishes, furniture and styling, creating “work in progress” house projects that adapt to the requirements of ever-changing contemporary lifestyles.
Brera Contract is organised to offer functional spaces that provide a living or product customisation option straight away.
The guiding thread connecting this new interest for the contract market and Gruppo Euromobil is definitely attention to detail as well as the wish to combine the practical requirements of daily life with comfort and enjoyability.
The furniture is showcased in an apartment comprising a living room, a dining room, a computer area, a master bedroom and a bathroom.
In the basement, guests can visit the “workshop” dedicated to creating moodboards that inspire every project, starting from samples of materials, finishes, colours and textures.
In addition to a comfortable and cocooning space where projects are presented in a digital form, there are also well-represented office and outdoor spaces.
The three brands belonging to Gruppo Euromobil – the only furniture brand showcased in the “sample” rooms - become protagonists in spaces dedicated to specific functions which can even become meeting or experiential rooms. Euromobil is present with the new finishes of the Antis and Telero kitchens presented in the new catalogue. Zalf is provided with a specific space that expresses the many versions of the SpaceMakers project for every area of the home. Désirée contributes a set of sofas and armchairs, as well as beds. The former include the Lovely Day sofa and the Lacoon armchair.
Brera Contract is open, admission free, on Mondays from 2 p.m. to 7 p.m. and from Tuesday to Saturday from 10 a.m. to 1 p.m. and from 2 p.m. to 7 p.m.