GRUPPO EUROMOBIL | Salone del Mobile.Milan 2014
The new housing path of Euromobil group starts at Salone Internazionale del Mobile 2014 where the three brands - Zalf furniture, Euromobil kitchens and Désirée sofas – present the new idea of Total Home: a way of living more exciting, more creative and full of design opportunities.
This concept is confirmed also by the AD of the Group, Gaspare Lucchetta: “The appointment in Milan is an extraordinary chance to communicate this new message, to show the excellence of a product made entirely in Italy and to propose a more elegant design for a Total Home lifestyle in the name of nature”.
Words followed by specific choices. The three brands of the Group in fact, are exposed into the same space of 1000 square meters in order to present the Total Home philosophy. Euromobil kitchens therefore expose with Zalf and Désirée: we find a unique great stage where it is possible to discover this new living concept among modern design shapes, innovative materials, sophisticated finishes and brand new colors.
In line with this change we have also the exhibition architecture: rigorous but with emotional sceneries with a strong visual impact, where there is a space for five works of the artist Alessandro Verdi which underline the deep link between furniture and culture that has always distinguished the Euromobil Group.